Instagram is worth a thousand words. It makes your life better looking (than it is, usually). It’s where foodies boast their eats, travelers rave about their jaunts, and fashionistas flaunt their style.

As your eyes roll past that perfectly composed shot of kale salad, keep in mind that Instagramers engage with businesses at a rate 10 times higher than Facebook and 84 times higher than Twitter. Here’s how your recruiters should be using that engagement to attract top candidates.

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